Your Brand. Your Experience. Powered by Altra.
With our Branded App, care groups can launch their own branded version of the Altra App — fully custom, publicly available in app stores, and designed to elevate both engagement and brand visibility. It's your service, your voice, your community — wrapped in a world-class user experience.
What You Can Achieve with the Branded App
Deliver a Distinctive Family Experience While Elevating Your Brand. Premium Care providers use the Branded App to:
Build deeper trust with families through a branded, familiar interface
Strengthen their reputation as a modern, forward-thinking provider
Create consistency across homes, groups or regions
Improve adoption and usage of digital family communication tools
Expand brand recognition in a competitive market
Your Brand, Our Software. A Custom App Experience, End-to-End
Our Branded App is a white-label solution that gives your care group: A dedicated app in the Google Play and Apple App Store Your name, logo, colour palette and brand messaging Language support for international rollout The full power of Altra's communication and engagement tools — inside your brand
Establish Yourself as a Market Leader
Custom branding shows families and future clients that you're committed to innovation and quality. The Branded App positions you as a modern provider, with a user experience that feels exclusive, polished and personal. Perfect for: Premium medium and large care groups Providers expanding across regions or countries Homes looking to stand out in local competitive markets
Why Services Choose Altra's Branded App
Enhanced Brand Visibility
Your group's app name and logo appear in app stores and on users' phones.
Improved Family Adoption
A branded experience feels more official and builds confidence among families.
Multi-Language Ready
Support for global operations, right out of the box.
Consistent Identity Across Sites
Reinforce your values and visual identity across every interaction.
Backed by Altra's Infrastructure
You get full platform reliability, updates and support — without managing the tech stack.
Customer Story: Curam Care
Branded. Trusted. Loved by Families.
"Having our own branded app — Curam Connect — has been a huge success. Families recognise it as part of our service, and it builds trust straight away. It's helped us reinforce our values while offering a world-class experience through Altra's platform. Families love the simplicity, and our team love that it feels truly ours."
Lisa Vile
Resident Experience Manager, Curam Care